Read the transcript, 10 chapters
0:00 Break work into small blocks
I've been in here um give you a small structured learning and then we're just going to build stuff that's useful for you guys um is the plan. So that's kind of my plan anytime there's a small group is the entire curriculum is going to change to actually building real stuff that solves your problems. So we're just going to have kind of a small group of like actually building things that are you'll be able to deploy within your business. So um the last lab we did we started thinking about context in the form of Lego blocks. So meaning my can break things into small problems, you have a much um higher likelihood of finding the next actionable step you can take to actually solve that problem, right? So it's not sell a house, it's prepare a listing description, right?
Like you break it down into each of the phases of selling a house. And that's when you have those phases laid out, we can then add context to those phases, right? So to sell a house, you typically need a deal, the home, you need a client, buyer, seller, and you need the information on yourself, right? And so those Lego blocks allow you to piece that context together. So, if you have one client that likes antique um old gothic style furniture and you have another client that likes modern, sleek, new style um interior, what you can do is you can take the client card and say, "Hey, I've got this deal and here's the client card." Decorate this home in their style and it will identify from the client card what the style is. So, if you have that this client um needs a
two uh two door garage, he needs um lots of windows, he needs uh whatever, right? Whatever that client style is, the virtual staging and imaging will move it to that style. Um the same with the emails you write, all that kind of stuff. So, if you have context for, and when I say context, I mean information that is not generally publicly put it in and it will do a much better job personalizing the results to that person. Um, and so other things that is one of the other reasons that we want to have context cards. If you are only using ChatGPT and that's that's all you use and let's say Claude releases a new model that's incredible like the smartest thing ever. You want to be able to switch to that as quickly as
possible. And if you have contact cards you own it. You're not renting it. Whereas if it's just in ChatGPT's memory, ChatGPT has you locked down. If it's just in Claude's memory, Claude has you locked down. But if you have these things external to those entities, you can move your context anywhere. And one of the things that I've really seen with realtors is the speed to execution is one of the simplest ways you guys can grab an advantage.
Right? If you just move a little bit quicker than everybody else to get to the most intelligent model or to get to the best product, you'll be ahead of guys can just maintain a little bit of a speed advantage, it it'll it'll look like it's a much bigger advantage.
3:54 Three kinds of communication
Um, so today we're going to go over communication. I'm going to focus on three types of communication because I think that's kind of the way the future is going. And that is human to human, which I'm not going to talk too much about because I can almost guarantee you that every single person in this room is better at human to human communication than I am. Um, we're going to do human to AI and we're going to do AI to AI. Um, and then we're going to do chains of each because I do believe that this is kind of the way that the future of work is going to be. It's going to be humans and AI agents kind of intermingling to accomplish tasks.
So, so basically I again it's this is going to be I think one of the meta skills that really allows people to move forward with not as much effort as some of the other skills. So, if you can communicate really well, if you can get clarity of your outcomes, if you can convey that to all of the parties involved, you'll be able to move uh in a
4:53 Start with a clear outcome
much more qualitative way. So, as an example, this is what would be considered a messy capture or a fuzzy capture. So, I talked to the seller, I need to follow up, they seem nervous, I probably need a new plan, right? Like, that's that's pretty vague, right? Like that's that's not going to really get an outcome. Whereas if you say, "Hey, the outcome I want is the seller to choose a pricing plan." How are they going to do that? They're going to compare the three pricing scenarios that I've come up with. When are they going to do that?
Before we prep the listing on Friday. What's their motivation to do that? It's going to reduce the days on market risk. What is the constraint? We don't have comps uh that are updated. Who owns this project? I do until I pass it to them. Right? Like if you have all of those things laid out in a humanto human communication structure, you can give this to the AI and it can help you a lot more. But if you leave the human conversation and it's vague like this, you now have to go to the AI, you have to brainstorm, you have to get the specifics. But if you can answer the questions of this, I have tried to get this to look decent for probably two hours. So it it looks like trash. Um, so but the goal is the what the what.
Um, so what is the actual thing that you want? And I say that because a lot of people get focused on process, right? Process is it's one of those things that especially like me being like semi-engineered, it's very easy for me to be like, I love processes. However, the only good process is a process that is supporting an outcome. There are so many processes that are in place that I've like seen in companies or business or whatever that I'm like, hey, what's this process do? Oh, it does this. Okay, so what outcome does it to support?
Nothing. Okay, so we're just doing that process to get information that we don't need. Got it. Perfect. Right. So, we need to have clear outcomes on the what. We need to understand the how. We need to understand when the blockers that are preventing this from happening, what is the motivation for the person to do it? and who's responsible for ownership. So this is again AI is very intelligent. So I have a bunch of formats and shortcuts and things that I use. That doesn't mean that it's going to be the best um formula for you. You can try out my formula, see if it works. If you like it, great. If not, adjust it to how your communication style is. Everything with AI, one of the cool things is that it can go in so many different directions.
One of the problems is it can go in so many different directions, right? So, you have to kind of figure out what of the processes that I'm putting out here are work for you and then how can you make them work for you best. So, you may have a CRM that you use like Salesforce, go high level, HubSpot, whatever. Um, that is going to have different tools than people who just use Google Sheets or whatever the case is. So, um, the the big goal is to figure out a format that works for you, um, and so that you can create predictable inputs, which create predictable outputs. The better the input that goes into the AI, the better the output you're going to get out, which is why it's so important that you have clarity of exactly what you're
hoping to do. And if you don't have clarity, you can
8:24 Ask how do you know
someone brings you a piece of information the the the series of questions and this is for AI as well the series of questions is what does this information mean um what do I do or how do you know so what is the evidence that you're promoting so this is one of the biggest things with AI the how do you know part so you want to ask for citations you want to ask for um links evidence scientific papers if that's kind of what you're searching for. So this is how do you know? Because a lot of times people have to understand how like how did they get this information? Right? And then utility. So what? Who cares? What do I do with it? Does this information even matter? Right? And so these are kind of the filters that I look at when I get my
AI output back. what basically what can I do with that information that moves my business forward. Um so see so context helps um but it's not everything. So like the context we built context cards in the last class and we may do that today but the context really helps kind of move things faster. So you'll be able to move all your pieces along faster when you have the context built out. And I will show you kind of how to do that. And then the other thing
9:57 Check work between AI steps
that you want, and this is uh big when we're talking AI to AI communication because this is where it can go very very sideways very very quick is AI to AI because you can have four AI to AI interactions before you ever see the output again. And by the time you get the output back, it could be completely wrong. the AIs could have taken it in a very different direction. Right? So you need to understand like what does a good output look like? What does a bad output look like? And how can I tell the AI to either validate or quality control the output that it's getting, right? So if you're like, I hate the word the phrase dream home. I never want to see AI use the word phrase dream home. You can put
guard rails in there and it'll say in the validation um search this output to see if the any of my restricted phrases are in the output, right? And then before the AI gives you the output, hopefully it searches through and then um it'll flag like instances. So it'll say, "Oh, I found three instances where I use the word dream home. I need to resend this through and create another output that doesn't use that phrase." Right? And so that's AI to AI validation is big. It's it's all about trying to keep the AI as accurate as possible. And then
11:18 Keep a human in the chain
this is what I mean when I say a chain of communication events. So you've got human to AI to AI to human to a tool, right? And so what's going to happen is the human has a conversation with the AI. the AI um has a specifications and context that it's using that it then sends that conversation to here where it's transforming and validating. So transformation means um let's say I have 200 views on a social media post. The transformation of that data could be the AI analyzing the social media post and saying, "Hey, your visual hook wasn't that good. your caption could have been better, X Y and Z. Um, and so it's transforming the input that you're giving it into something that is more useful for you. Whatever that something is, that's the transformation. Um, and
then the human, it's always important that humans are what we call human in the loop, which means the human is reviewing and quality controlling every single um, output that you get because the more that you do this stuff on the front end, the faster you can go. A lot of people see um it a lot of people get progress with AI a little bit backwards because progress with AI is a lot of planning and specifications and front-end work and it's kind of a bit of a turtle tortoise in the hair type of race. If you build your foundation strong, the ability to go as fast as you want on the back end becomes much easier. But if you rush through building the foundation, all the other stuff takes a little bit longer because you're like, "Oh, that's not
quite right. I need to make this edit. That's not quite right." And every time you're saying, "Oh, that's not quite right." Whereas, if you just take an hour, two hours, whatever it is to sit down and really build out context and then iterate it forward as you're using it, you'll have this really nice context that you can pull in from every different part of your business. And so with this, the things that we're trying to control for are each thing understanding exactly what output they're going for. So we're all trying to keep the meaning of the request intact and get to the output. So the meaning of the request is somewhere over here. The output is over here. All this stuff in the middle are the problems that are preventing you from getting there. Right? And so we've got human to
AI to AI to human. And then this is new.
13:54 Connect AI to your tools
And that's where the AI does a tool call. And so when the AI calls a tool, that's where we go from having the AI be in kind of a chat window to being into your systems that are living and breathing that you use, right? So um if you use notion, if you use Gmail, if you use Google calendar, um if you use Google Drive, like HubSpot, Salesforce, go high level, all those things, this can plug into it and add an intelligence layer to those tools. So that as you're operating your business, intelligence is now being applied to um let's just as an example, the CRM. Let's say a lead comes into your CRM with an intelligence layer in there. The intelligence can review the CRM to look for any um things that you already have
uh like contact stuff like that. But that's not uncommon. The CRM, however, case is, right? And so having the intelligence pull context in and build human connection is one of those things that we really should be striving for because like I said so much with AI is uh it kind of blunts human connection or it's like oh I can tell that that was written by an AI or minimally I can tell that that wasn't written by this person who I know right because it used all these words that they would never use it it you know they would never send me a bullet point list whatever the case is Right? And that's why the context is important because it's I want everything that comes out of your computer to look like it's come from you even if it
hasn't. Right? Because your clients while a lot of them will say, "Oh, I want that personal touch." At least from what I've seen, what they mean is, "I want you to get back with me in the way that I understand as quickly as possible." Right? And that that's the human touch. And so if we can make that kind of as easy as possible, that's that's the
16:21 Run pipelines, not prompts
goal. Um, and then this is where we get into more automations and like really chaining things together and building out useful tools. Um, so we're going to run pipelines, not prompts, right? And so we want to think in terms of steps. Um, we want to think in terms of engineering processes to get our outcomes. And so instead of just saying, "Hey AI, build this thing." We want to plan a little bit on the front end and we want to say, "Okay, AI, you need this information. You're going to need these tools. You're going to need to um take the information that I give you and do this with it. You're going to need to do this research." And you just lay out all the steps that the AI is going to have to follow just like you would if you
were onboarding an administrative assistant or anyone to your team, right? Like the better you understand your workflow and the way your work moves, the better you're going to be able to use AI to make that work move through that pipeline for you. Because a lot of people have work pipelines, they've just never thought about actually building them out, right? Like a lot of people have like, oh, when I get a new listing, this is what I do X, Y, and Z, right? But they don't have it written down anywhere. They don't have it where they can give it context. And so this is one of those things where if you build out some documentation for yourself, you'll be able to really use that documentation over and over and over again um to push um tasks down the pipeline. So
17:45 Workflows you can start with
So what we can do is um we're at the point of the movie where um we can just kind of sit down together and build some stuff. Um, these are things that I have built in the past or that have um been useful to some degree. So, there's a listing launch. So, basically, you can build your SOP for your listing. Uh, virtual staging, um, which is how to very easily take an empty room and tailor it exactly to a client's taste. um CMA pricing narrative, um showing feedback and seller updates, post inspection negotiation, um sphere reactivation. So that's if like someone is on your email list and they're just not responsive, stuff like that. How do you get them engaged in case they do want to purchase again? And then um there's also a daily deal desk, which is
like an update um an update automation. So
18:44 A prompt versus a pipeline
my thought um okay so this is um kind of the difference between a pipeline and a prompt. So a prompt is write me a listing description and the output depends on what you remember to uh paste what the AI guesses and whether it catches any mistakes and after it's what's the trigger what's the source what's the context filter the AI production the review gate and the final deliverable right and so that goes from we add the seller email the listing facts the home context the launch assets the compliance um facts and review and then it makes it publishable ready and so it'll create the actual ual assets a lot of different things with that AI allows you to create that you may not think you have the skill set to actually create, right? And so, you may not be
like, I'm not a web developer. I have no idea about, you know, building a landing so if we want to figure out kind of what's the most useful thing that we can build either for each of you for one thing, but I'd actually like to build something that you guys can deploy in your business. And I've got a couple um samples like a CMA listing thing, uh, a social media provider, stuff like that. So if you guys want to build something, we can do that. Um but yeah, I mean honestly that is kind of the structured presentation and then we can we can either build um